“Lithium is a digital-first organization and India’s largest 100% Mobility-as-a-Service company. It also owns and runs one of India’s largest fast charging networks. m-Pledge is helping us leverage Salesforce for the lifecycle management of 3 key pillars of our business — customers, drivers and vehicles. These systems for transaction management span not only the various internal functions of our organization but also extend to external parties such as OEMs and the ecosystem of service partners. We have also used the Salesforce V2MOM goal and performance management process for our organization. We now manage a range of critical processes on Salesforce — onboarding of driver partners, managing complex payouts and operating models, managing vehicles maintenance etc. m-Pledge is our strategic Salesforce Partner and they have worked hand-in-hand with us to build this backbone for us. m-Pledge has demonstrated a great understanding of our business combined with their expertise of the capabilities of the Salesforce platform. They have been a true business partner for us.”